Planning your feed a couple of posts ahead of time is SO important and here’s why. If you’re wondering why your IG feed looks cluttered whilst others look seamless and aesthetically pleasing, the main difference is in the planning. Their posts and captions are planned ahead of time to enable them to curate a feed that is beautiful, on-brand and appealing to users. Successful influencers & businesses on Instagram don’t post on the fly and almost NEVER post in real time. Here’s what a lot of cakers of Instagram don’t realise. After all, the name of the app is INSTA-gram isn’t it? Doesn’t that mean we need to post things up instantly and soon after the fact? Not really. #1 Plan your FeedĪ lot of cake decorator’s I meet and speak to often feel the need to post up pictures of their work soon after they’ve finished a baking project. I hope that it’ll help take the stress outta posting and help you use this platform to it’s fullest potential for your cakes & bakes. In this blog, I’ll be sharing 3 top tips that have been key to growing my cake business into what it is today. Most of all, it’s connected me to a beautiful community of dream-chasing cakers who I get share this “cake-life” with. It’s no secret that I’m a mega fan of Instagram for being a platform that has enabled me to grow an award-winning boutique wedding business, evolve into an international cake instructor and build a global online cake school. With around 1 billion active monthly users with no signs of slowing down, it’s visual nature, clean format and ever-evolving features make it the social marketing app of choice for cake makers the world over. Whilst Facebook was our first pick of the pack, gradually as the years flip by, we see its effectiveness as a free marketing stream waver as the algorithm (al-geh-rhythm: which can be loosely described as the automated “brain” behind any social media app that decides who sees and who doesn’t see your posts) continues to shake things up for cake businesses the world over.Įnter Instagram, arguably one of the largest (and growing) social platforms around. If you’ve got a caking gig going on in your life, chances are some of your work is displayed on some form of social media.
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